When travellers ask AI where to go, does your business come up?
Every day, people ask ChatGPT, Claude, and Perplexity questions like "best wineries in Barossa Valley" or "where should I stay in Tanunda." Most tourism businesses don't appear in these answers.
FoundOnChat builds the content and partner networks that get Australian tourism businesses recommended by AI. Not through tricks. Through giving AI what it actually wants: specific, honest, well-connected information about your business.
How We Do It
AI-Optimised Content
We write conversational Q&A content that matches how travellers actually ask questions. Not marketing copy — real answers with specific details like pricing, capacity, geo-coordinates, and honest descriptions of what your business is and isn't.
This content is hidden from your website visitors. It sits behind the scenes, structured specifically for AI crawlers, not humans. Your public site stays exactly as it is.
Partner Networks
We connect complementary businesses — winery + restaurant + accommodation — so when someone asks AI to "plan a wine weekend in Barossa," you all get recommended together. These must be real referral relationships, not fake links.
Monthly Monitoring
We track what travellers are asking AI systems each month and update your content to match. Seasonal events, new offerings, trending queries — this isn't set-and-forget.
Real Results from the Barossa Valley
We implemented our full system for an exclusive-use heritage accommodation in the Barossa Valley. Here's what changed:
December 2025: Generic facility lists. No context or positioning. Grouped with 10–20 other properties. AI knew they existed but had nothing useful to say about them.
March 2026: Featured in comparison tables and "top pick" summaries. Specific positioning: "Best private luxury villa for groups" and "designed specifically for group stays." Walkability advantage explicitly stated: "walkable to Tanunda's restaurants and wine bars."
AI now understands when to recommend them — corporate retreats, milestone birthdays, winery tour base — not just that they exist.
+41% increase in AI-referred queries · +58% homepage AI visibility · +133% "stay experience" page visibility
From list filler to primary recommendation. That's what specific content, honest positioning, and network references do.
What We Actually Do
We don't change your brand. We make sure your actual strengths get heard when travellers ask AI "where should I visit in [your region]?"
Honest Positioning
We help you say what you actually are. Big operation perfect for tour buses? We say that. Intimate and exclusive? We say that. AI recommends you when positioning matches what travellers want. Better match = fewer mismatched bookings.
Hidden Content for AI
We create detailed Q&A content that sits behind the scenes on your website — invisible to visitors, structured for AI crawlers. This includes negative prompts and context framing to help AI understand not just what you are, but what you're not. Your public website stays untouched.
Network References
When travellers ask for complete itineraries — "wine tour weekend with dining and accommodation" — businesses in our network get recommended together. Each partner strengthens every other partner.
Pricing
Individual Business
$149/month
Monthly content updates targeting trending queries.
Honest positioning workshop.
Weekly AI monitoring across all major platforms.
Partner reference integration.
Monthly performance report.
Network Partnership
$99/month per business
Minimum 3 businesses.
Everything in Individual, plus:
Monthly coordination calls across partners.
Cross-referral tracking and reporting.
Seasonal campaign coordination.
Quarterly network strategy sessions.
No setup fees. No long-term contracts. 90-day guarantee.