Blog
Thinking, testing, and documenting what we learn about AI optimisation for tourism. Updated when we have something worth saying.
Hidden Content, Negative Prompts, and Why AI Gave Our Client a 41% Lift
15 March 2026
What we learned building AI-optimised content that visitors never see. How telling AI what you're NOT matters as much as what you are.
How to Get Your Restaurant Recommended by ChatGPT
26 October 2025
A practical guide for Australian restaurants to get recommended by AI. Hidden content, honest positioning, and the queries diners actually ask.
How to Get Your Winery Recommended by ChatGPT
20 October 2025
A practical guide for Australian wineries to get recommended by AI. Hidden content, honest positioning, negative prompts, and partner networks.
Five AI Queries Your Tourism Business Should Own
11 October 2025
The specific questions travellers ask AI about your region. How to identify and optimise for the queries that actually drive bookings.
Why llms.txt Isn't Enough
5 October 2025
llms.txt is a good start. But alone it won't get you recommended by AI. Here's what's actually missing.
Why Partner Networks Beat Solo Optimisation
2 October 2025
How connecting complementary tourism businesses creates AI recommendation ecosystems that no single business can build alone.
Want to see what AI optimisation looks like in practice? View our Barossa Valley results →