FoundOnChat

We help Australian tourism businesses get recommended by AI systems like ChatGPT.

Two-part approach:

• Network Effects (partner networks that get bundled recommendations): Connect complementary businesses
• AI-Optimised Content: Monthly Q&A updates

We supplement SEO, not replace it. Better Google rankings, network referrals, and AI visibility together.

SEO optimises for Google's algorithm. We optimise for conversational AI systems that answer natural language queries.

Key differences:

• Conversational Q&A format (not keyword-stuffed)
• Network validation signals (not just backlinks)
• Honest positioning (not aspirational marketing copy)

Bonus: Our approach improves SEO too through partner cross-links and quality content.

Yes. Minimum 3.5 stars average. AI systems reference review data when making recommendations.

If you're below 3.5 stars, fix quality issues first. We can't market you out of bad service.

Once reviews improve, come back—we'll help you get the visibility you deserve.

• Setup: 3-4 weeks
• Initial AI indexing: 30-60 days
• Noticeable results: 60-90 days
• Best results: 6-12 months

AI systems need time to index content. Network Effects (partner networks that get bundled recommendations) compound gradually. Not overnight magic.

Individual plan: Includes partner identification and outreach templates. We show you who to contact and how.

Network Partnership plan (3+ businesses): We coordinate everything and manage relationships.

Even without formal networks, we reference complementary businesses in your content. Still effective.

We earn your business monthly. If we're not delivering value, you shouldn't pay.

Reality check: Best results after 6+ months as Network Effects (partner networks that get bundled recommendations) compound. But we won't lock you in.

If no measurable improvement in 90 days, you choose:

• (A) We work free until results show, or
• (B) Full refund

"Measurable improvement" = increased AI mention rate, better positioning, improved recommendation quality.

We document baseline in free audit. Track weekly. You see exactly what's improving.

Yes. Many clients start Individual, then form networks once they see results.

We handle the transition. No setup fees. Just switch to Network pricing ($99/month per business).

Cancel anytime. No penalties.

You keep all content we created for your site. We'll even help transition to managing it yourself if you want to continue the approach.

Yes. We need to add files to your site (/ai directory and llms.txt). Usually just FTP/SFTP access.

Or we provide files and your developer uploads them. We don't change your existing pages—just add new AI-optimised content.

No. We add content, don't change existing pages. New content improves SEO through partner cross-links.

We follow Google's guidelines. No black-hat tricks. No penalties risk.

Perfect! We'll enhance it—add network partner references and point to your /ai content.

Many clients have basic llms.txt when they come to us. We make it work harder.

Helpful but not required. We can provide files for your developer to upload, or if you have basic FTP access, we can guide you through it. Not complicated.

ChatGPT, Claude, Perplexity, Grok, and other AI systems. We test across all major platforms weekly.

Different AI systems have different strengths. We optimise for all of them together.

Articulating what you actually are, not what you wish you were.

Example: Big commercial winery? We say "perfect for tour groups of 20-50," not "intimate boutique."

Why? AI recommends you when positioning matches what travellers want. Better customer fit means happier visitors.

No. Honest doesn't mean downmarket—it means accurate.

• If you're genuinely boutique and intimate, we say that
• If you're large and commercial, we say that

Premium is about quality and positioning match, not false claims.

We monitor what travellers actually ask AI systems. Test variations weekly. Track which queries trigger your business.

Then create content targeting those queries.

Examples: "organic shiraz tastings under $50," "kid-friendly wineries Barossa."

Not set-it-and-forget-it. Monthly updates keep you relevant.

Yes. We share all content for approval. You have final say. Usually 1-2 rounds of revisions.

Most clients approve quickly once they see the conversational format.

We'll work with you. But if positioning fundamentally mismatches reality, we'll be honest about limitations.

Example: If you're a large commercial winery insisting on "intimate boutique" positioning, we'll explain why AI won't recommend you that way.

Sometimes we're not the right fit. Better to know upfront.

From our audits: 85% of clients see 20-40% uplift in mention quality within 3 months.

Depends on:

• Business quality (reviews matter—3.5+ stars)
• Regional competition
• Honest positioning execution
• Network participation

We give honest projections in your free audit, not guarantees.

No. AI responses are probabilistic, not guaranteed. We can improve odds significantly, but can't control AI systems.

What we can guarantee: Quality content, network coordination, weekly monitoring, honest effort.

90-day guarantee covers measurable improvement in mention rates and positioning.

Competition matters but isn't everything. Honest positioning helps you stand out.

Example: Barossa Valley has 80+ wineries, but most position identically. Honest positioning differentiates.

Network Effects (partner networks that get bundled recommendations) help too—if you're part of a validated network, AI prefers recommending you.

Maybe, maybe not. AI systems vary recommendations. No permanent #1 position.

Goal: Appear consistently in relevant queries with accurate positioning. Better than chasing #1 with poor customer match.

Good! Raises quality for entire region. AI systems prefer regions with clear, honest information.

Competition is about differentiation, not elimination. Honest positioning helps you stand out regardless.

• Live AI testing: Test your business across all major platforms while you watch
• Competitor analysis: Show which businesses win in your region and why
• Network opportunities: Identify 3-5 potential partners perfect for your business
• Honest positioning workshop preview: Help articulate what you actually are
• Custom roadmap: Show exactly how we'd implement both parts for you
• Realistic projections: Expected improvements based on similar businesses

Yes. Educational, not a sales pitch. You get valuable insights whether you sign up or not.

We're selective too. If you're not ready or reviews need work, we'll tell you honestly.

Just your website URL. We'll research your business and competitors beforehand.

Bring business partner or colleague if considering Network Partnership—better to see audit together.

30 minutes. Screen-share via Zoom or Google Meet. We show everything live.

Followed by written summary PDF with findings, recommendations, and custom roadmap.

Currently we focus on Australian tourism. Our regional expertise and network connections are Australia-specific.

International expansion possible later. For now, Australia only.